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I’ve just wrapped up a digital launch for my client and their new rental sub-brand: DriveMustang5.0.
The mission was clear: create a high-octane digital experience that captures the raw power of the American legend: the Ford Mustang 5.0 GT. We’re talking 421 BHP and 530 Nm of pure adrenaline, and the UI needed to reflect exactly that.
What went into the tank?
- Aggressive UI/UX Design: A "Midnight & Crimson" aesthetic using the bold Benzin typeface to command attention.
- Emotion-Driven Copywriting: Crafting a narrative that sells the experience, not just the car.
- Conversion-First Architecture: A streamlined booking flow and a "V8 Intro" section to build immediate trust.
- Regional SEO Power: Fully optimised for the local market to ensure maximum visibility from day one.
The result? A fierce, high-performance platform that doesn’t just look the part—it converts traffic into bookings.
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Really happy with how this interaction turned out. Sound effects feel super satisfying as well
The interaction feels so satisfying. The sound effects are a really nice touch. 🔥
A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.
Impressive work, colors are great in use.