Nature-Inspired Apparel: Authentic, Minimalist DesignsNature-Inspired Apparel: Authentic, Minimalist Designs
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Got the idea from actual arrowheads, the kind used as tools. Sharp, purposeful, nothing extra. Wanted the brand to feel like something you'd actually wear on a trail, not something you picked up at a mall because it looked outdoorsy. There's a difference and people who spend time outside can feel it. Kept the mark clean enough to work on a hang tag or stitched into a jacket. Dark palette, no fuss. The brand doesn't need to announce itself.
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Creatives on Contra have earned over $150M and we are just getting started