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HERTZ — eCommerce concept designed and developed in Framer, integrated with Shopify.
A bold visual direction inspired by analog culture, combining editorial layouts, distinctive typography, and a seamless shopping experience. 🔥
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🎨 Brand and web design for Nura, the AI tool for real estate
See Case Study here
Amazing work
Looks great! What about readability though?
Text seems low contrast to me. Although I have a poor vision and most things seem too small and low contrast to me.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
Explore the complete design case study:
https://contra.com/p/rNPRqooQ-form-fashion-e-commerce-website-design
When exploring a clothing collection, what helps you most: a styled outfit or an individual product grid?
Adorable