Boyd Total Delivery Systems is a Kansas City-based family-owned freight and trucking company (operating since 1990). Full Lefty Media Co project: I designed and built the site (WordPress + Elementor Pro), directed photography, and developed the brand voice and positioning ("Family-Owned. Kansas City-Built. Delivering Since 1990. — Before GPS, before tracking apps."). Conversion-focused architecture with a single primary CTA and a service-driven structure for B2B freight buyers.

Also handle their AI discoverability stack: full Nova Connect deployment, Schema.org structured data, per-platform AI context files (llms.txt variants tuned for ChatGPT, Claude, Perplexity, Copilot, and Bing), automated citation cycles every 12 hours, and monthly citation reports. Goal: ensure Boyd Total surfaces when KC businesses ask AI for freight, trucking, or last-mile delivery recommendations.

Stack: WordPress + Elementor + RankMath + Schema.org + custom Nova Connect plugin. Recurring engagement under Lefty's Discover Me program.