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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
My Brand Alchemy – Visual Identity
How do you brand a branding agency without hiding behind someone else’s product?
The real question with My Brand Alchemy, a studio that helps entrepreneurs reimagine and transform their businesses, was this: Its identity had to stand on its own, not borrow from anyone else's.
We built the system around one metaphor: the laboratory. Strategy as an experiment and clarity as the result of patient work.
→ A monochrome palette, stripped of anything decorative
→ Precise, concept-driven typography with a custom symbol woven into the wordmark
→ Atmospheric glass photography against clean geometric forms
The whole system is meant to feel like a workshop, not a showroom. Transformation as something slow and carefully made, not performed.
Would you trust a branding studio more if its own brand looked like a lab, or like a gallery? 👇
The laboratory framing works because you're treating the studio's own identity as the experiment — the system has to earn its credibility by doing the reimagining it sells. The naming and taxonomy feel honest; if the system stretches into motion and sound, the same...
New E-Commerce Editorial Concept: Maison Élégance ✨
Designed a minimalist landing page and visual storytelling concept for a luxury evening gown atelier.
Highlights:
Neutral earth tones & refined typography
High-end editorial copywriting & product narratives
Interactive "Mix & Match" outfit builder experience
Designed to help luxury fashion brands create timeless digital experiences.
What do you think of this aesthetic? 🤎
I used Claude to make a 30-second ad for ALLSPACE, my fictional cloud storage company.
I set the direction and Claude built the ad: the motion graphics, the edit and the sound design, all written in code.
I developed the voiceover script with ChatGPT and the voice was generated in Krea using Seed Audio. The storyboard is posted with the cut.
ALLSPACE started as a print campaign. Two of those ads were selected for the creAtIva AI Art Book Vol. 10, ADS: Advertising Against Advertising.
Both ads sell cloud storage the way a luxury brand sells a lifestyle: every song you’ve ever liked, all in one room; every file saved, because you never know when you might need it.
“File Galore” puts that idea in motion. It opens on one file on a clean desktop. Then the files keep coming. There’s a final_FINAL_v48_USE_THIS.psd, a Trash prompt answered with “Keep,” and a storage bar that keeps upgrading until it reads Unlimited. Then the camera pulls back.
ALLSPACE. Keep everything.
creAtIva AI Art Book Vol. 10: https://creativabook.art/volumes/vol-10
#AIart #Advertising #MotionDesign #ClaudeAI #creAtIva
The coded motion and sound give the fictional product a convincing launch feel.