Studio Marrow: Self-Serve Brand Design Booking WorkflowStudio Marrow: Self-Serve Brand Design Booking Workflow
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ABINJITH's avatar
ABINJITH TK
• 1d
Studio Marrow: brand design booked without the 9 PM call
Business: Studio Marrow, a brand design studio in Kochi, India Problem solved: Clients now brief themselves and book a designer on their own, instead of every "can you do a logo?" costing the owner an hour-long call at 9 PM.
The business Devika runs Studio Marrow with three freelance designers, Anu, Rahul and Meera. Most clients are in the UK and the US, so the studio works 3 to 9 PM India time and most calls land at 9 PM. Every one-line inquiry became a 45 to 60 minute discovery call, and then the designer asked the same questions again. Time zones caused missed calls, and packaging jobs stalled because clients had no dieline.
What changed
The client picks a service and answers a short brief made for it. Their website fills in the brand details.
A call meter runs plain rules and says upfront whether a call is needed and why. A logo with a complete brief needs none. Packaging without a dieline gets a 15-minute spec check. Brand identity always gets a 30-minute positioning call. A request that fits no service goes to a 20-minute call with Devika.
The client sees a recommended package with the reason, the designer whose style matches theirs, and free times in their own time zone with Kochi time underneath. They pay a deposit and they're booked.
The designer gets a brief written from the answers, plus three concept directions that each show the facts they're built on.
Confirmations, prep checklists, reminders a day and an hour before, a reschedule link that works without a login and a nudge for unfinished bookings all go out on their own. A no-show follow-up is one click.
Devika's dashboard shows the time saved and a "Needs you" list with only the things that need her.
Owner effort Assuming a 60-minute first call and 20 minutes to write a brief, a logo booked with no call saves Devika 1 hour 20 minutes, and a packaging job with a 15-minute spec check saves 1 hour 5 minutes. She touches neither booking.
How it's built Built in Lovable on Lovable Cloud: database, auth, storage, edge functions and scheduled jobs. Call minutes, prices, designer matching and time slots are plain code in one service config. AI only writes text: reading the website, follow-up questions, routing, the brief and concept directions. Every AI step has a fallback, so a client can always finish booking. The design system is at /design, with a live table of the call rules.
Try it Client side: choose Logo, then the Tidewater Yoga demo site. Studio side: open Studio sign-in in a private window and pick Devika or a designer. Payments and email are simulated: no card is charged, and messages land in the studio outbox. The demo resets every night at 4:00 AM India time.
Live website: https://studiomarrow.lovable.app/
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