I help businesses turn webinars into structured marketing campaigns — from registration and promotion to CRM follow-up and lead nurturing.

My experience combines webinar and event marketing, CRM-based lead management, email campaigns and B2B marketing operations, with particularly strong experience in the mortgage and financial-services industry.

I approach webinars as part of the complete customer journey rather than as a standalone online event.

My work can include:

• Webinar strategy and campaign planning • Registration journey and landing page coordination • Promotional messaging and content • Email invitations and reminder sequences • Speaker and presentation coordination • Attendee communication • Registration and attendance tracking • CRM organization and segmentation • Post-webinar email sequences • Replay and follow-up campaigns • Lead routing to sales teams • Lead nurture workflows • Reporting and campaign analysis • AI and automation opportunities

The objective is to build a repeatable system around the entire webinar lifecycle:

PROMOTE → REGISTER → REMIND → ATTEND → FOLLOW UP → NURTURE → SALES

A webinar shouldn’t end when the presentation ends. The real value often comes from what happens afterward — organizing attendees and prospects, continuing the conversation, identifying interested leads and creating a clear next step.

While my background includes mortgage, lending and B2B audiences, this framework can be adapted to professional services, SaaS, education, consulting and other businesses using webinars for customer acquisition and engagement.