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Luxury Handbag Collection Launch - Instagram CampaignDesigned this aesthetic product launch post for a fashion accessories brand. Focus was on minimal luxury aesthetic, earthy tones and premium feel to attract Gen-Z women buyers.
Tools: Canva, Photoshop
Goal: Increase saves & website clicks
Saves and clicks pull against each other a bit — a post complete enough to save doesn't leave much reason to tap through. What's worked for me is holding one detail out of frame so the tap has a job to do. Which of the two did the client actually care about more?
Thanks so much Artur for this insight! That makes a lot of sense.
The client wanted saves for aesthetic feed but also website clicks for sales. I tried to balance both with minimal copy. For next version, I can hide the price/collection name and add "Swipe to see details" CTA to drive clicks. Really appreciate your feedback!
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What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
I kept flat 2–3 colour print, no gradients, no softness, ink-on-paper style, and honestly, I didn't expect it to come out this cool.
Does it give spirituality or propaganda vibes for you?
What other era and modern theme you think would be an interesting blend?
Reads more propaganda to me honestly, the flat color-blocking keeps it too graphic to feel purely spiritual even with the lotus pose. I'd love to see this same treatment turned on social media aesthetics, that curated "perfect life" feed culture feels like its own quiet kind of erasure.
Helloo, my footer is on Contra's Instagram profile 🦶
Thanks @Contra 🙏🏻
If you need a website that reflects your brand, I got one spot available for September :)
nice bro!
Yousr — Hot Sauce Brand Identity & Packaging Design
Turning bold flavor into a bold visual identity.
Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience.
The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character.
The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range.
From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency.
The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience.
A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence.
View the full project : https://www.behance.net/gallery/255675391/Yousr-Hot-Sauce-Brand-Identity-Packaging-Design
#PackagingDesign #FoodPackaging #HotSauce #LabelDesign #FoodBranding #ProductDesign #ArtDirection
