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Every great brand video starts with a question: “what's the one feeling this product should sell?” For Lumière Radiance Serum, that feeling was luxury you can almost touch.
I built this scene around light — soft morning sun spilling across marble, catching every drop of gold in the serum, turning a simple product shot into something that feels like a moment, not an ad. No distractions, no clutter. Just warmth, texture, and a bottle that looks like it belongs on a vanity worth dreaming about.
This is the kind of work I love most: taking a product with 3 seconds to make an impression and making sure every one of those seconds pulls its weight — composition, light, motion, and pacing all working together to build desire before a single word is said.
If your brand needs a video that sells the feeling before the features — this is exactly the kind of work I do. Let's create something irresistible.
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Can AI actually design a mascot worth using in a real product?
I used Grok Imagine 2.0 to create a a 'fictional' mascot for ThisDay, my upcoming productivity app.
The first result was honestly pretty bad, but after three iterations we got much closer. From there, I used a few precision edits and refinements to clean up the character and push it into something that could work.
Once the mascot was finished, I also animated it directly in Grok Imagine and exported the final video.
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Would you use an AI-generated mascot in a real product, or would you still prefer to build it manually?
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