A financial identity built around clarity. NOVAIR is a digital banking and personal finance conce...A financial identity built around clarity. NOVAIR is a digital banking and personal finance conce...
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Ayesha 's avatar
Ayesha Kamal
• Aug 11
A financial identity built around clarity.
NOVAIR is a digital banking and personal finance concept designed to make financial information easier to understand and act on.
For the identity, I developed a geometric N built around an intentional opening.
The negative space represents open information and transparency, while the directional structure introduces ideas of movement, progress, and financial growth.
The visual system combines:
Bold geometry Editorial typography Black & white foundation NOVAIR Orange — #E85002
The goal was to create a fintech identity that feels confident and sophisticated without falling into the typical visual language of banking products.
This identity is now being extended into the complete NOVAIR product experience, including the dashboard, mobile experience, and design system.
Role: Brand Identity · Art Direction · Product Design Tools: Figma · Illustrator
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