Title: Street Paws Initiative: "We Share the Same City" Digital Awareness Campaign Project Descri...Title: Street Paws Initiative: "We Share the Same City" Digital Awareness Campaign Project Descri...
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Biğçe Eylül AŞIk
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Title: Street Paws Initiative: "We Share the Same City" Digital Awareness Campaign
Project Description: This concept project for the animal rights advocacy group "Street Paws Initiative" aims to highlight the challenges faced by stray animals in urban environments. Designed as a social media awareness campaign, the project features a striking visual language and content strategy engineered to evoke empathy and encourage immediate community action.
Design Approach:Visual Communication: Emotion-driven animal portraits with direct eye contact were utilized to establish an immediate, poignant connection with the audience and deliver the message powerfully.
Color Psychology: A deliberate contrast was created using cold gray/blue tones (symbolizing the harshness of the streets) against warm yellow/orange hues (symbolizing hope, warmth, and solidarity).
Typography & Hierarchy: Bold, modern sans-serif typography was chosen to ensure the core message remains prominent, highly readable, and free from visual clutter.
Skills Utilized: Advocacy & Purpose-Driven Design, Social Media Design, Typography, Color Psychology, Copywriting, Emotional Design.
Motion DesignSocial Media StrategyAdobe Photoshop
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