One brand, two definitions of grip. One lives on the circuit: wet asphalt under floodlights, red ...One brand, two definitions of grip. One lives on the circuit: wet asphalt under floodlights, red ...
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One brand, two definitions of grip.
One lives on the circuit: wet asphalt under floodlights, red streaking past the curb, a slick tread built to hold a corner at speed.
The other lives where the road ends: mountain rain, broken rock, deep blocks biting into everything the trail throws at it.
One chases the lap. The other chases the horizon.
Which one is under your car? 👇
#brandconcept #automotivedesign #artdirection
Trailforge A/T
Apex R

2 votes

Ends in 1d

Kabir's avatar
Split Creatives logo
Both looks good
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The network for creativity
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