Create Your Brand Character: Harnessing Google's New AI Tools

Create Your Brand Character: Harnessing Google's New AI ToolsCreate Your Brand Character: Harnessing Google's New AI Tools

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Sivaraj Pragasm

• 1d

Aunty M was created as part of Google SEA's Creators in Residence Program 2025 to demystify Google's new B2B tools for marketers and entrepreneurs, in collaboration with The Carrot Collective and Catalyst VN. This character brings together cultural elements from Singapore and Southeast Asia, together with Google's new AI-powered tools. My role in this project was to build the Aunty M character from scratch, develop her storyline, and apply the new Google tools into her mission to start her homemade sambal business.

Completed work

Content Writing Product Marketing Scriptwriting ChatGPT Google Docs Google Gemini

Brandon-Hung Nguyen

• Mar 5

ARKITEC™ Brand Launch Campaign A refreshing change of pace from my usual high-energy projects. I love to lean into the minimalist & chill tone of these type of productions. Would love to explore more of this aesthetic! Full Post-Production by Brandon-Hung Nguyen Editing, Sound & Colour Grading.

Completed work

Colorist Audio Mixing and Mastering Video Editing Adobe After Effects DaVinci Resolve

Abhiram Tinguria

• Mar 5

Really nice work. The minimalist tone and color grading create a very calm and polished feel — fits the campaign aesthetic perfectly.

Krystyna Zeljukina

pro

• Mar 5

A few projects I've been working on lately: SaaS explainers, product demos, launch videos.

Always happy to connect with fellow creatives 🤝

Motion Design motiongraphics showyourwork

Abhiram Tinguria

• Mar 5

Nice work! The motion and lighting on the button look really clean. SaaS explainer and demo videos like this can make a huge difference in product storytelling.

Hardik Zinzuvadia

pro

• Mar 5

@Vivek Patel and I designed the email campaign for Retro Modern Home with a clear focus on performance and engagement. Every layout was built to reflect the brand’s aesthetic while driving stronger clicks and conversions through thoughtful CRO and clean, product-first design.

Klaviyo email newsletter

Abhiram Tinguria

• Mar 5

Nice work. The product-first layout and clear CTAs make the email feel very conversion-focused while still maintaining the brand’s aesthetic. Always great to see design and CRO working together like this.