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Launched new sales channels for Kassam Trading Company (rice & spices exporter) and its sister company NBMT Trading as part of a wider digital transformation. Set up the Amazon Seller Central brand account, live in the US, Canada and Mexico with UK, Australia, Japan and Egypt registrations underway, and modernized the company's social and LinkedIn presence alongside the new export CRM.
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I told myself I'd invest the time in building out case studies, so here's my latest!
Shopify Abandoned Cart Recovery Automation 🛒
Ever wondered how many potential orders an online store could miss when customers add products to their cart but leave without completing checkout?
I built an abandoned cart automation workflow using Activepieces, Shopify, Google Gemini, Gmail, and WhatsApp Business.
⚙️ How It Works
🛒 Cart Trigger: Detects an abandoned checkout event from Shopify.
🔀 Conditional Routing: Routes the workflow based on configured conditions.
🤖 AI-Powered Messaging: Gemini generates a personalized reminder message.
💬 WhatsApp Reminder: Sends a cart reminder through WhatsApp Business.
📧 Email Reminder: Sends a follow-up email to encourage the customer to complete checkout.
💡 How It Can Help E-commerce Businesses
Remind customers about products left in their carts.
Reduce repetitive manual follow-up work.
Make customer communication more consistent.
Create an opportunity to recover potentially lost sales.
Tools Used: Activepieces | Shopify | Google Gemini | Gmail | WhatsApp Business
Project Type: Personal Automation Project
I built this workflow to demonstrate how automation can support abandoned cart recovery for Shopify and D2C businesses.
Interested in automating your store's customer follow-ups? Let's connect.
The 30–60 minute delay then 24-hour follow-up is a sensible cadence. The part I would harden next is the stop conditions: once the cart converts or the customer replies, every channel should cancel, and WhatsApp especially needs a clear opt-in trail before the first send....
Great!!
