Strategic Logo Redesign: Balancing Modern and OriginalStrategic Logo Redesign: Balancing Modern and Original
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𝐑𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐥𝐨𝐠𝐨 𝐯𝐬 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥, 𝐲𝐨𝐮𝐫 𝐩𝐢𝐜𝐤? Client: "Modernize our brand but don't lose who we are." The solution? Strategic refinement over rebrand. Kept: Brand recognition Updated: Visual execution Drop your thoughts below! Full project soon...

10 voted

77%

Redesigned logo

3 voted

23%

Old logo

13 votes

Closed

Rishi's avatar
Woahh! Red one is cooler!
Aishwarya's avatar
Thank you Rishi!✨
oxkim's avatar
love this one
Aishwarya's avatar
Thank you so much!✨
Khunsa's avatar
Fabulous redesign
Aishwarya's avatar
Thanks for the appreciation @Khunsa ✪‌
Juan's avatar
I’d pick the redesigned logo.
It keeps the brand’s identity while making it clearer, more legible, and more visual. The refinement improves readability and execution without losing recognition, exactly what “modernize without losing who we are” should mean.
Aishwarya's avatar
I'm glad the logo redesign is displaying the impact which I intended for! Thank you for your detailed observation Juan✨
Rana Naveed's avatar
Redesign win! It looks much sharper and more sophisticated while keeping the iconic spartan helmet element intact. Strategic refinement was definitely the right call here.
Aishwarya's avatar
Spartan helmet was core of brands identity so it was indeed a must! Glad this redesign spoke out to you✨
Mark's avatar
Oh we love the redesigned logo!
Aishwarya's avatar
I'm so glad the redesign spoke out to you Mark!
Mishaal's avatar
Woah ! I love the redesign 🙌
Aishwarya's avatar
I'm glad you love new design, Thank you Mishaal✨
Abby's avatar
Mission accomplished 🙌
Aishwarya's avatar
Wow! Music to every designer's ears 😉💯
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