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AURA Footwear — Luxury Sneaker CGI & Studio Staging
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🔥 If you were building an AI Wellness Companion today, would you design a feature or a brand people could actually form a relationship with?
I explored two directions for the same product.
🅰️ Emotional Companion
Built around context, continuity and the feeling that it remembers you.
🅱️ Character Led Companion
A recognizable character that becomes the emotional anchor of the product.
Imagine you’re the founder. Which concept and character would you bet the brand on for the next few years?
Which feels more distinctive, memorable and scalable?
👇 A or B and why?
#AI #WellnessApp #AICompanion #ProductDesign #MobileAppDesign #BrandDesign #UXDesign #HealthTech #AsolDesign
30 voted
39%
46 voted
61%
76 votes
Closed
Character definitely wins here. I think it's like verion2.0 of the emotional one.
Most consulting sites try to look impressive. This one tries to look trustworthy.
Hallam, a Framer template for boutique advisory firms. Work in progress. ✨
The trust read for advisory buyers usually comes down to who is accountable, so this wins when a partner name and a clear point of contact sit one scroll from the hero. Since it is a template others will fill, baking a partner-led proof block into the structure is what keeps that trust from getting swapped out for stock.
A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.
Really inspiring work! 🌈