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Overview
This is a self-initiated concept created in response to a real design brief for Activist Skincare. The objective was to explore how the brand’s visual identity could evolve into a more vibrant, natural luxury experience across social media and email marketing.
Rather than creating isolated assets, I designed a cohesive marketing system that maintains consistency across customer touchpoints while highlighting the brand’s premium skincare products.
Scope
• Social Media Product Spotlight Template
• Email Marketing Template
• Design System
• Visual Direction
Design Approach
The goal was to create a cohesive visual system that reflects Activist Skincare’s vibrant, natural luxury aesthetic across both social media and email marketing.
The design draws inspiration from editorial layouts, botanical imagery, refined typography, generous whitespace, and a clear visual hierarchy to keep the product at the center of the experience. Every element was chosen to create a premium, modern, and approachable brand presence while ensuring consistency across multiple customer touchpoints.
Outcome
The final concept demonstrates how a unified design system can strengthen brand recognition and create a consistent customer experience across multiple digital channels.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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