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Social Media Content — “5 Things Every Small Business Owner Should Remember”
This is a short-form social media piece created for small business owners. It uses simple, practical points to educate and encourage business owners while keeping the content easy to read and engaging.
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pure eye candy 😍
A polished marketing and sales video focused on strong pacing, dynamic motion graphics, engaging visuals, and clear storytelling to communicate the message effectively
Excited to share: Odd Pair Brand Identity 🍫
Odd Pair believes the best things happen when unlikely ingredients meet. That idea shaped everything in this brand: familiar, wholesome foods paired with one surprising twist.
The goal was an identity that feels playful and full of personality but stays clean and premium on the shelf. It had to work just as well on a snack pack as on a tote bag.
A chunky, sticker-style logo and a stacked OP logomark
A flavour-led colour palette: Matcha Green, Peanut Yellow, Chilli Red and Blueberry Blue
Hand-drawn iconography with rounded shapes and cheerful details
A cookie mascot who shows up across packaging, digital and merch
Packaging for four flavours, plus photography direction and brand mockups
Big personality, simple words. That's Odd Pair.
More shots and behind-the-scenes coming soon. Let me know what you think! 👇
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