Excited to share: Odd Pair Brand Identity 🍫

Odd Pair believes the best things happen when unlikely ingredients meet. That idea shaped everything in this brand: familiar, wholesome foods paired with one surprising twist.

The goal was an identity that feels playful and full of personality but stays clean and premium on the shelf. It had to work just as well on a snack pack as on a tote bag.

A chunky, sticker-style logo and a stacked OP logomark

A flavour-led colour palette: Matcha Green, Peanut Yellow, Chilli Red and Blueberry Blue

Hand-drawn iconography with rounded shapes and cheerful details

A cookie mascot who shows up across packaging, digital and merch

Packaging for four flavours, plus photography direction and brand mockups

Big personality, simple words. That's Odd Pair.

More shots and behind-the-scenes coming soon. Let me know what you think! 👇