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NOVA is a conceptual AI startup brand identity created to explore a clean, modern visual direction for an innovative technology company. I developed a distinctive logo system, typography, color palette, digital interface concepts, and marketing applications. The goal was to make advanced AI technology feel intelligent, approachable, and easy to understand while maintaining a premium and consistent visual identity across digital platforms.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Simple, refined, and very well executed.
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
92 voted
94%
6 voted
6%
98 votes
Closed
01 is perfect
Two logo directions for tuesdae 🍪
A DTC premium cookie brand built around a simple idea: ugly Tuesdays deserve gorgeous cookies.
Which one would you pick 👇
7 voted
50%
7 voted
50%
14 votes
Closed
Option A is giving me a little Instagram-R controversy 😅 (are you aware of that?) love the type, but that “S” makes you look twice.
Classic Crumble wins for me. 😍