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BORNE — Brand Identity & Visual Storytelling
Concept:
BORNE is a specialty coffee and matcha experience designed for those who value both tradition and a bold, modern edge. The visual identity focuses on the high-contrast relationship between deep "Roasted Espresso" tones and vibrant "Electric Green" matcha hues.
My Role:
As the Lead Designer, I developed the complete visual language, focusing on a minimal yet authoritative aesthetic.
Key Features:
Typography-First Design: Utilizing Fraunces Bold to create a sophisticated, editorial feel.
Modern Minimalism: A clean, grid-based layout for the menu and digital presence.
Brand Tangibility: Designed custom merchandise concepts, including typography-focused wraps and botanical line art for packaging.
Tools used:
Figma, Adobe Creative Suite.
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