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The anatomy of a logomark 🌿✨
Every curve and element in the SOMA & ARCH identity holds purpose. When designing for a movement studio, the visual identity needed to feel as intentional as the practice itself.
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Which color direction feels right for BELVEDERE ROMA?
I’m exploring two visual directions for BELVEDERE ROMA, a luxury Roman hotel identity inspired by classical art, architecture, and contemporary Italian hospitality.
13 voted
46%
15 voted
54%
28 votes
Closed
Burgundy is closer to Rome's own palette — porphyry, cardinal, terracotta — which is exactly why so much classical-luxury hotel work already lives there. The green is the less expected read, and in my experience it holds better against brass and warm lobby light, where burgundy...