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A pure organic vegetable juice brand under local MSMEs, I created the complete brand identity from the ground up, including logo design, key visuals, and packaging. The concept is built around a fresh green splash effect paired with a bold DJ monogram, capturing the brand's natural, organic character while keeping it recognizable and strong on shelf.
The splash treatment is carrying most of the freshness signal, which is a fair call for a category where the liquid itself photographs flat. Curious how the DJ monogram behaves once it shrinks to the bottle neck or a cap — splash-heavy identities tend to start fighting themselves right at that size.
Fair point, and honestly that's something worth refining. Right now the full lockup with the splash is built for the front label, and there's no branding applied on the cap or anything smaller than that yet. If we ever needed one, the plan would be to screen print just the DJ...
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The N monogram sitting right where the droplet would land is a nice touch for a bio tech brand, feels intentional rather than decorative. Was the water/petri-dish visual part of the brief from day one, or something you pitched after seeing the monogram work on its own?
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