But before a customer remembers the product, they remember the brand.
This concept explores a clean, minimal approach to product advertising—where typography, composition, and simplicity work together to create a premium feel.
Sometimes, less isn't just more.
Less is memorable.
What do you think—is minimal branding more powerful than loud advertising?
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯