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🍜 What if Toing felt as good as the food?
I took a familiar Indian food-delivery brand, Toing by Swiggy, and gave its digital experience a completely different direction.
The challenge was simple:
Take the energy of the brand and turn it into a web experience people actually want to explore.
So I built an unofficial concept website from scratch — designed around:
→ Scroll-driven storytelling
→ Bold food-first visuals
→ Playful, high-impact motion
→ Conversion-focused UX
→ A more immersive way to discover the brand
Not just another food-delivery website.
A digital experience designed to make you hungry.
The full prototype goes much deeper, but I can only share 4 images here — so these are a few selected moments from the experience.
Swipe through → and tell me: would you order from this?
Unofficial concept redesign. Not affiliated with Toing or Swiggy
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Buzzing to finally be sharing this 😄
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