Objective: Scale store revenue and improve advertising efficiency across target product lines.
Strategy: Restructured Sponsored Products and Brands campaigns to cut wasted ad spend, optimized listing copy and backend SEO for conversions, and stabilized FBA inventory flow.
Results: Drove 70–100% sales growth within 90 days while lowering ACoS and boosting organic search rankings.
Introducing LUCE, a fresh chapter in four generations of fine jewelry.
Earthy greens, expressive typography, and thoughtful packaging bring warmth and personality to a brand rooted in heritage.
I worked with LUCE across brand strategy, visual identity, packaging experience, and full Shopify website design and development, bringing every detail into one cohesive world.
MAISON — Premium Shopify Store Design
Luxury jewelry, reimagined for Shopify.
MAISON is a premium Shopify store design concept created for a modern jewelry brand.
The direction combines luxury editorial aesthetics with a clean e-commerce experience, creating a storefront that feels sophisticated while remaining easy to browse and shop.
✦ The Design Approach
The Shopify storefront was designed around three key principles:
Visual storytelling Large imagery and editorial layouts introduce the brand and collections before leading customers into the shopping experience.
Product-first browsing Clean product cards, clear pricing, category navigation, and curated collections make product discovery simple.
Premium simplicity Generous whitespace, refined typography, soft tones, and minimal UI elements create a high-end feel without unnecessary visual clutter.
💎 Shopify Store Sections
Hero Section A strong editorial hero introduces the latest jewelry collection with a focused CTA.
Featured Collections Curated categories help shoppers quickly explore different jewelry styles.
Best Sellers A clean product grid highlights the brand's most-loved pieces.
Brand Story Editorial imagery and storytelling add emotional depth beyond the standard e-commerce experience.
Product Discovery Simple navigation keeps categories, collections, and shopping actions accessible throughout the store.
🎯 Goal
The goal was to design a Shopify experience that feels less like a traditional online store and more like a digital luxury boutique.
Every element was kept intentional — from typography and spacing to product presentation and visual hierarchy.