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Speranza Consulting — Ongoing Social Design System
Speranza Consulting & Investments operates 21 Goddard School franchises — the largest owner in the system, top 10% nationally. When they needed ongoing social content, the ask wasn't just "make some posts." It was a system: something that could hold up post after post, on-brand every time.
I built that system and have run it since — 12+ posts and counting.
What I designed:
A locked visual identity (royal blue + gold, Roboto Slab headline system) that scales across formats
Four recurring content types — hero stats, parent-voice testimonials, before/after transformations, and data comparisons — so every post has a clear job
Copy and design as one unit, not text dropped onto a template
How it runs: Ongoing content partner relationship — I design, write, and deliver on a recurring basis inside the system I built.
Locking in four recurring content types instead of designing each post from scratch is the kind of system thinking that actually survives past post number three. After a dozen rounds, how do you keep something like the before/after format from feeling repetitive to their audience?
Locking in four recurring content types instead of designing each post from scratch is the kind of system thinking that actually survives past post number three. After a dozen rounds, how do you keep something like the before/after format from feeling repetitive to their audience?
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