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Guinness #Whywait Campaign by FLM Studio
Created during COVID as part of Creative Equals’ Creative Comeback, #Whywait responded to a moment when the iconic Guinness pint-in-the-pub experience was no longer available. The challenge was to drive sales of canned Guinness among under-35s, bringing the brand into the home instead.
Generation NOW. Instant gratification. Why wait? The campaign reframed the Guinness experience for an audience used to getting what they want, when they want it.
Developed in just three days, the concept was presented to D&AD and Diageo, who selected it as the winning idea.
#branding #branddesign #campaign #creativeconcept #artdirection
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