Logos from my archive. A good logo doesn't really have to tell what you do; it's meant to tell a story. Here are some with their unique stories. ¹ Unik Mindz — inspired by Michelangelo’s 'Creation of Adam'; human creativity sparked by a higher source. ² Nutrift — reflecting the idea of weekly cycles and continuous meaningful progress. ³ Nestform — built to reflect furniture that adapts and transforms to different living spaces. ⁴ Ember & Oak — built around the truth that coffee is defined by its transformation, with the mark capturing the entire roasting journey.

Do you usually find the story first and draw toward it, or does the story get written once the mark takes shape? The weekly-cycle idea behind Nutrift reads like it could have gone either way.