Instagram Reporting: Beyond Likes to Watch Time and SendsInstagram Reporting: Beyond Likes to Watch Time and Sends
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Most Instagram reports lead with total likes Instagram's head named watch time, likes per reach and sends per reach as the signals that matter. Working on a fashion lifestyle brand's Instagram, we saw 35% follower growth and 50% higher engagement.
Do you report on sends yet, or still on likes?
Expect someone to ask "what did you change?" in the comments. Have a real answer ready, because I don't have one for you
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started