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For this project, I
created an original mascot, custom wordmark, brand identity, and a complete
visual system that stays consistent across posters, stickers, packaging,
merchandise, and social media. Every core visual was created in Recraft Studio,
exploring different concepts before refining one cohesive character.This project was
created for the Recraft × Contra Mascot Challenge.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
One of the unused logo concepts from a recent branding project.
I like this one because it shows how much meaning can fit into a simple mark.
House + upload arrow + memory layer—all combined into a single symbol, with a silhouette designed to reinforce technology and forward motion.
Even when a concept isn't selected, it's part of the exploration that leads to a stronger brand.
This came together really well.
Visual Identity for Radiogenesis, a biotechnology company operating at the intersection of AI, computational science, and precision medicine, pioneering targeted cancer therapies through computer-generated molecules.
The visual identity reflects this fusion of biology and technology with a modern, algorithmic design system built around the four core components of its drug platform. An abstract symbol expresses energy, connection, and molecular assembly, paired with a monospace typeface inspired by code and computational research. ASCII-inspired graphics, pixelated gradients, and data-driven visual textures reinforce the brand's innovative character, while a dark palette of black, deep purple, and soft grey mesh gradients creates a sophisticated, high-tech aesthetic.
The result is a distinctive identity that communicates scientific precision, computational intelligence, and Radiogenesis' mission to redefine the future of cancer treatment.
Appreciate your feedback 🙏🏻
Perfect!
Hi everyone!
I’ve just finished my DuoCards redesign project. The goal was to completely reimagine the app while staying true to its original purpose. Before starting, I reached out to the DuoCards team and got their permission to work on this redesign.
Since the mascot plays such an important role throughout the experience, I wanted to make it the centerpiece of this challenge. I completely redesigned the character from scratch and created all of its animations in Rive. I also used Rive to build many of the app’s interactions and menu animations, which made it possible to bring the whole experience to life.
I’ve included a short demo here, but if you’d like to see the full project, feel free to check out the longer video.
I wish I’d had more time to explore all the ideas I had, but building something like this solo is definitely a challenge 😄.
Good luck to everyone participating!
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