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Wild Shoe Shop – Visual Identity
Wild Shoe Shop is a modern footwear brand blending formal elegance with everyday street style.:😎
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Just wrapped a brand identity project for a luxury residential development in Buckhead, Atlanta.
The Ardley is a 14-unit boutique condo in Chastain Park, one of Atlanta's most established neighborhoods. The brief: bring the brand to life for an investor presentation, with no existing identity and a pre-construction property.
I built everything from scratch: wordmark, monogram, color palette inspired by the mature trees and understated prestige of the neighborhood, typography system, OOH mockups, and interior touchpoints.
Project done through Gerbz Agency.
Check it out
You made the brand 'The Ardley' feel premium!
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The insight about tarpaulins and roadside banners having no dedicated Canva template despite being everywhere in Filipino retail is exactly the kind of local gap that's easy to miss from outside the market. Smart to build the doctypes around that instead of just localizing existing layouts.
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Starting with positioning, audience, voice, references, and competitors gives the visual work a real backbone. Which discovery question usually exposes the clearest rebrand direction fastest?