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The visual direction focused on moving away from traditional dental branding and towards a more optimistic and human-centered identity. View details
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Creatives on Contra have earned over $150M and we are just getting started
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For a food or beverage brand, packaging becomes part of the customer experience.
This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.
The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.
The goal was to create something that could work naturally in a café, takeaway environment or everyday customer interaction while still feeling distinctive.
Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding
The idea was simple: make responsible packaging feel like good branding—not a compromise.
Designed by WaxyWeb.
Brand DesignBrand StrategyGraphic DesignAdobe PhotoshopFigmasustainabledesigncoffeecupdesignbranddesign
Love the clean and professional packaging design! The branding looks really impressive 👏
VIETNAM, Y3K — FLORA Museum Challenge
For the FLORA Museum Challenge, I chose the Incense Burner with Dragon Spout, a Vietnamese artifact from the 1st–3rd century in The Met’s collection ( https://www.metmuseum.org/art/collection/search/53862 ), and reimagined it through a Y3K lens.
I wanted to connect an ancient object with a familiar image of Vietnam today: a woman riding a scooter. The dragon-shaped incense burner became a futuristic chrome vehicle, while traditional Vietnamese clothing and the conical hat were transformed into synthetic future wear.
I built the entire visual world in FLORA, from the clothing and accessories to the dragon scooter, environments, stills, and final video. Using AI as a world building tool, the project imagines how Vietnamese visual culture might evolve into another timeline while still carrying traces of its past.
Love the direction with this! The references to Vietnamese culture is so unique!
Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.
What we did:
Brand Strategy + Narrative
Brand Identity
3D Design
Web Design + Development
We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.
And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.
Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/
Let us know what you think in the comments, and follow for more.
The way you turned “Direct” into a full wayfinding system is such a strong concept. Love how the narrative carries through the identity, 3D, and web experience without feeling forced really thoughtful work 👏