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Problem Slide - Data Fragmentation for AI startup pitch Deck
Designed for "Problem" slide for an AI startup pitch deck.
Key issues highlighted: Data Fragmentation across 15+ silos, operational complexity, and revenue loss from execution delays.
Style: Minimal, bold typography with dark background for high investor impact.
Goal: Clearly communicate path points before presenting the solution.
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Added a new case study! This was such a fun project: a rebrand for a local cookie company.
Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
Brand DesignCreative DirectionGraphic DesignAdobe IllustratorAdobe Photoshopfoodandbeveragebrandrefreshbranddesigner
COol
RORO is a small axolotl-like creature born in the underground world — curious, fearless, and always searching for what lies beyond the next doorway.
Armed with a lantern and endless wonder, RORO travels between dimensions without ever losing itself. That's the whole point.
This is the mascot for RORO — an imaginary t-shirt brand built around one character and infinite worlds.
THE CHARACTER RORO is slate blue with coral-red feathery gills and dark sharp spikes. Slightly mysterious. Slightly mischievous. Completely unafraid. The kind of character you'd recognize on a poster, a sticker, a packaging label, or a tiny thumbnail — and know immediately who it is.
TWO SERIES RORO BRAND:
1. WORLDS — each print places RORO inside a different dimension: ocean depths, crystal caves, alien landscapes, surrealist architecture. The world changes. The character never does.
2. RORO STATES — each print captures RORO mid-adventure: steampunk biker, monster fighter, underground cartographer, volcanic onsen dreamer. One character. Infinite sides.
Together the two series create a brand universe that can expand forever without losing coherence.
Every world has a story.
Such a fun character! I love how you built an entire brand world around one mascot. It feels memorable and full of personality👏
As a graphic designer, my primary toolkit consists of Adobe Illustrator, Adobe Photoshop, and Canva to build impactful visual narratives. My core strengths shine in strategic branding and the creation of cohesive brand identity systems, where I excel at leveraging color psychology and visual strategy for specific demographics, alongside a proven knack for commercial print deliverables like company profiles, banners, and business cards etc. To balance these capabilities, my current areas for growth involve deepening my mastery of advanced, intricate tool functions within the Adobe suite and continuously adapting my strong print-focused foundation to the fast-paced realm of digital-first design.
Winnie, if we sign up to proversion, do you think well be able to get job
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