The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Co-founded Camelot Consulting Group, a professional services firm specializing in CRM solutions. Built the business from two principals to a 30-person consulting organization while growing annual revenue from under $100,000 to more than $1.2 million. Led the firm’s strategy, client delivery, and growth while helping organizations solve complex CRM and business-process challenges.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
New case study
From 80% outbound to 80% inbound. From $1M to $5M+ in revenue.
I led the visual direction of an AI-powered QA brand from the ground up, transforming a complex product into a clear, credible and compelling brand experience.
Through strategic brand design, web design and digital storytelling, I helped turn the company’s website and identity into powerful growth channels.
The impact:
• Revenue grew from $1M to $5M+
• The lead mix shifted from 80% outbound to 80% inbound
• Brand and web became key drivers of trust, qualified leads and revenue
This case study explores how I built a cohesive visual identity and web experience that strengthened the company’s market position and helped convert attention into demand.
Great work!!
Checkout Research: Why Customers Abandon Cart, and What It Takes to Keep Them
Officeworks' desktop checkout converted above industry standard, but mobile conversion lagged and checkout took over 4x longer than the 1-minute benchmark customers expect. I led a mixed-methods research programme, an audit spanning 6 methods, 613 NPS responses, and 10 user interviews, to find out why.
The research surfaced three connected stories: customers need to feel confident before they can be efficient, cart abandonment has specific and fixable causes (hidden charges, security doubts, and slow load times ranked highest), and Officeworks' mobile checkout was underperforming its own desktop experience.
I translated these findings into 6 prioritized recommendations, including surfacing total cost upfront, making the mini cart editable, and redesigning for adaptive mobile checkout, directly shaping the roadmap for Officeworks' checkout redesign.
Organized, cleaned, and accurately formatted raw client database into Google Sheets with 100% accuracy. Applied color-coded status tracking (Verified/Pending) and standardized contact details for seamless workflow management.
