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Introducing Nexus Analytics, a self-directed SaaS website concept bringing custom branding and CMS-driven Webflow development together.
I transformed Atelier Axiom, a cultural-platform project from Flux Academy’s “Scaling Up / Big Websites” class, into a marketing website for an e-commerce analytics brand.
My work included:
• Custom brand identity and logo design.
• SaaS-focused messaging and visual direction.
• Adapted CMS content for resources, events, and company information.
• Responsive layouts and product imagery.
• A transparent-to-solid navbar transition.
The goal was to go beyond changing colors and content to create a cohesive experience for a completely different audience and product story.
Built with Webflow, Figma, and Adobe Illustrator. Final testing and remaining section interactions are in progress.
The transparent-to-solid navbar transition is such a nice detail, Michael. Transforming Atelier Axiom beyond colors and content into a cohesive SaaS experience for a completely different audience is exactly what separates a rebrand from a real redesign.
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This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
New case study added!
Crahhy is a speciality coffee brand rooted in the relatable human psychology of coffee cravings.
The objective was to design a brand that is minimal on the outside yet delightfully chaotic on the inside, blending specialty coffee aesthetics with honest, humorous storytelling.
minimal outside chaotic inside is the right brief for coffee
