Community-Centric Marketing for Pediatric Therapy SuccessCommunity-Centric Marketing for Pediatric Therapy Success
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Roman Goode
• 2d
Project Overview
I developed a suite of community-focused marketing assets for a pediatric therapy provider, including clinical service directories and special event promotions. The project required balancing professional medical credibility with a welcoming, family-friendly aesthetic to encourage engagement within the local community.
Key Contributions
Integrated Branding: Unified the visual language across diverse service lines—from clinical Speech & Language Therapy to community events like "Bridge's Backyard Movie & Game Night"—ensuring consistent brand recognition.
Complex Information Layout: Designed the "Speech & Language Therapy" flyer to present clinical benefits, service lists, and insurance data in a scannable, non-intimidating format for parents.
Event Marketing: Created high-energy promotional materials for community events, utilizing custom typography and vibrant color blocks to drive attendance and foster a sense of belonging.
Call-to-Action Optimization: Seamlessly integrated QR codes and contact touchpoints to streamline the transition from physical print media to digital service requests.
Results
These assets successfully positioned the provider as both a clinical authority and a community pillar, contributing to a significant increase in service inquiries and event participation.
Brand DesignGraphic DesignPrint DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
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