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I can't wrap my head around why so many people dismiss or trivialize a project just because AI was used in the process.
Achieving a high-quality result with AI is anything but trivial. It requires discipline, intentionality, and design mastery to produce something actually compelling.
I challenge those people to try and create something valuable with any of these tools... then we can talk.
Well said Antonio! Totally agree. In fact we just wrote an ebook about it!
Curious to know more about you ebook :)
Completely agree. AI doesn’t remove the craft, it raises the bar. Getting something genuinely good still takes taste, intention, and experience.
Completely agree Juan!
The network for creativity
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Craft Remains!
At our studio, we enjoy incorporating AI tools to improve our process, but we still have a strong love for the craft and the human aspect behind it.
Here’s a reel of some illustration processes created by our team, DSpot, over the last year.
Is there an illustration process you’d like to share?
We’d love to see it and provide feedback and tips!
Amazing process and reel!
Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction.
He always brings me great projects that give me room to really push the logo and brand work.
With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable.
These were some of the early explorations across a few different visual directions.
Amazing work as always
Good job
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