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Hi everyone, this is one of my most recent projects from 2025, developed for a magazine at Universidad Simón Bolívar in Colombia, where I applied the brand’s visual identity across different assets.
What you see here represents only about 30% of the full branding work executed, but I wanted to share part of the process and results to get your feedback.
I worked with a vibrant color palette to create a dynamic and engaging visual system. I’ll be sharing more images to provide better context and showcase the overall direction of the project.
I’d really appreciate your thoughts.
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A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Clever use of the lightning bolt in the EMS logo!
DockTail approached me with a fun idea: make us look nothing like what we do.
As strange as it sounds, I think this is one of the most exciting creative challenges. When branding a business, the primary objective is usually to communicate what it does. But what happens when you deliberately take that away?
After a few days of brainstorming, experimentation, and using Curative Intelligence, I arrived at these two concepts.
One is ALL CAPS, the other is all lowercase. Both carry the same personality, but express it through two entirely different approaches.
Now I'm curious: Which one do you like more?
22 voted
65%
12 voted
35%
34 votes
Closed
We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels.
Its positioning was already defined. Our job was to make it visible.
The organizing idea was refraction: one source opening into multiple expressions.
Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement.
If your brand needs a lot of variety, decide first what every variation stays connected to.
