Seeking First-User Growth Strategies for a Yoga Focus AppSeeking First-User Growth Strategies for a Yoga Focus App
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I kept noticing a trend for focus apps, and a problem many people face (me included): we never actually start exercising. I save yoga practices and asanas on Instagram all the time, but I never start doing yoga. I forget, I don't have time, there's always something. So I took an idea from Atomic Habits (start small and shape your environment) and turned it into an app. It's called Mivu, and it pushes me to do yoga in the morning, before I can scroll. Instagram, TikTok and YouTube stay locked until I've moved. The app works great: I'm on a 30-day streak. Now comes one of the hardest parts: promotion. Can I actually get it in front of people and win users? We'll see. Designed and built by me. Mivu is on the App Store with a 14-day free trial: https://apps.apple.com/us/app/mivu-morning-routine-yoga/id6817517526 If you've launched an app, what actually worked for getting your first users?
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