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The shop owner who never timed her own website!
A shop owner told me her website "was fine."
I asked her to do one thing: pull up her site on her own phone, right now, while we were on the call.
It took 11 seconds to load.
She'd never actually timed it. She built it once, it looked fine on her laptop, and she assumed that was the whole story.
I asked her how many people she thought left her site before it even finished loading.
She didn't know. Nobody had ever told her to ask.
Most business owners don't have a broken website. They have a website they've simply never tested the way a stranger actually experiences it — on a phone, on a slow connection, in a hurry, ready to leave the second it feels difficult.
We fixed her image sizes and cleaned up some unnecessary code. Load time dropped to 2 seconds.
She didn't change her prices. She didn't change her offer. She didn't run more ads.
Enquiries went up anyway.
Not because the business changed. Because the friction between "found her" and "contacted her" got smaller.
Most people don't need a better business. They need fewer reasons for a stranger to give up halfway through finding them.
#fastforwardweb #SmallBusiness #WebsiteTips #BusinessGrowth #ecommerce
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Built RetroGrasp — an e-commerce store with an AI-generated UI on the front end and Shopify running the backend. 📼
The stack: Lovable designed and built the entire storefront UI, while Shopify handles inventory, checkout, and store logic underneath — AI-native front end, battle-tested e-commerce backend.
A few things that make it more than just a themed store:
🎨 Retro Image Generator — visitors can turn their own photos into 90s-style retro edits directly on the site, tying the interactive experience back to the brand's whole "step into the 90s" concept
🕹️ Arcade Games — playable retro mini-games built right into the site, turning a shopping visit into something you actually stick around for
🛒 Full Shopify catalog — Walkmans, boomboxes, VHS players, cassettes and more, with Analog Press letting customers send in their own tapes for digital transfer
This is what happens when you stop treating "AI website builder" and "e-commerce platform" as separate categories — Lovable for the experience layer, Shopify for the commerce layer, working together instead of one replacing the other.
Check it out: retrograsp.com
This is amazing! Wow! was this for a client or hobby project?
Most companies need a great website fast.
The problem is, "fast" usually means cutting corners.
I don't.
Here's how I build and launch a website in one week without sacrificing quality.
I only take on one project at a time. If it's your week, you have my full attention. That focus keeps everything moving.
Before I start building, I gather every asset, piece of copy, and reference I'll need. We align on the direction early with moodboards and inspiration, so there are no surprises halfway through.
I also build directly in Framer from day one. Clients actually really love seeing their live website immediately. They can click through it, experience it, and leave feedback on something that already feels real. It also removes the extra design to development handoff that often adds days or even weeks.
After launch, I stick around for another week to make sure everything runs smoothly and fix any small issues.
A clear process creates room for better design.
And that's where I spend my time. Crafting the details, polishing interactions, and making the website feel like a product, not just a collection of pages.
Having a clear process for sure makes room for better design. What you wrote really resonates with me Natália.
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Nothing says a brand launch went well quite like selling out!! 💚
I had so much fun bringing the dreamiest girly, minimal matcha brand, Mind & Leaf, to life from the website design and social media graphics to the creative direction for the photography.
It was such a fun and cute project to build, but seeing the brand sell out upon launch made it even sweeter. That’s when you know the vision worked.
how exciting, this design is so refreshing & reads overall as super relatable!
