BRAND & BEYOND — SaaS Brand Identity & Digital Branding
Project Overview
BRAND & BEYOND is a conceptual SaaS branding project created to demonstrate how a modern technology business can build a strong, consistent, and professional brand presence.
The project explores a complete visual identity system that connects digital product experiences with corporate branding.
My Creative Approach
The visual direction combines a sophisticated navy blue, energetic orange, and minimal white palette to communicate innovation, trust, and forward-thinking technology.
Project Deliverables
Logo Design & Brand Identity
Brand Color System
Typography Selection
SaaS Dashboard UI Concept
Mobile App Branding
Application Icon Design
Corporate Stationery
Business Collateral
Complete Brand Presentation
Creative Direction
Modern. Minimal. Professional. Scalable.
The goal was to create a recognizable brand experience that works consistently across digital interfaces and physical brand touchpoints.
What if your biggest streaming platform got a Halloween makeover? 🕸️
As Halloween is closing by, I decided to do a short campaign teaser for one of the biggest streaming platforms.
I redesigned their logo and played with the wording as part of their brand messaging in a spooky theme for the upcoming Halloween event.
I retained the brand consistency across the typography and overall logo shape and changed few details within.
Any twitch streamers, viewers or halloween celebrants here?
The [color/finish/type detail] is what makes this feel premium on a shelf. What's the product inside? Curious if the back of the pack has the same look.