Built a full course platform website for Bill Hanna of Controller Academy: - 285K YouTube subscribers - 8 courses and 3 bundles - CPE/NASBA compliance - A custom 4-question quiz component with 11 outcomes built natively in Framer.

The site covers the entire funnel: social proof, problem framing, course catalogue, bundle pricing, instructor credibility, testimonials, FAQ, and CTA. The full design process was led with strategy, and everything is built around the audience and buyer behaviour. The goal was not just to showcase the courses and their outcomes, but to leave a lasting impression on visitors. Everything, from the course thumbnails to the website hero image to the CTA button, was carefully chosen and iterated.

Currently, the site is in a post-launch revision cycle based on live conversion data, and they're experimenting between new and old designs.

This is what it looks like to build a website that takes a creator's catalogue seriously.