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Jasmine Banks: Your Partner in Progress" is a luxury, premium-tier landing page engineered for a high-performance leadership coach specializing in anti-procrastination and career execution. The core challenge of this project was to merge an elegant, minimalist aesthetic with an authoritative corporate layout that commands high-ticket coaching fees.
The design utilizes a sophisticated, earth-toned color palette featuring muted sage greens, warm taupes, and terracotta accents paired with clean editorial typography to build immediate trust and resonate with ambitious professionals and executives.
Key Design & Features
High-Authority Hero Section: Features a compelling, bold headline ("Unleash Your Potential with Jasmine Banks") set against a clean, minimalist backdrop that gives the coach's professional imagery maximum breathing room.
Instant-Trust Media Banner:
Strategically places an "As Seen In" social proof row directly below the fold, featuring high-profile network logos (Forbes, Inc., CNN, NBC, TEDx) to eliminate client skepticism immediately.
Empathy-Driven Problem Section:
A dedicated "Ever Feel Stuck?" block that utilizes high-contrast text on a soothing sage background to directly address target audience pain points and spark emotional alignment.
Binary Option Funnel Architecture:
A clean, grid-based program selector ("Choose Your Option To Combat Procrastination") that separates offerings into two clear paths Group Programs vs. Individual Work streamlining the decision-making process for the user.
Value Proposition Matrix:
A three-column "Why People Trust Me" feature grid highlighting key performance pillars (Personalized Approach, Proven Track Record, and Ongoing Support) using crisp, minimalist iconography.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?
About a year ago, we shared our work for DreamGround here ✨
Since then, a lot has changed. The brand evolved, the positioning shifted – and it was time for the website to evolve with it.
So we came back to the project and redesigned the page to reflect this new direction, while adapting everything to work smoothly in Kajabi.
It was a quick and really enjoyable project – clear communication, trust in the process, and an easy collaboration from start to finish.
We love when clients come back to us as their businesses grow. It’s always special to see how a brand evolves and to be part of its next chapter 🤍
I like that this is a second chapter for the same client. Reworking the page around their new positioning, while making it practical in Kajabi, feels much more valuable than just giving it a new look.
AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
