Strong brands connect people before they sell anything. AeroLink was designed for a modern brand ...Strong brands connect people before they sell anything. AeroLink was designed for a modern brand ...
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Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
I'd keep the landscape one honestly, that sense of scale feels right for anything talking about sustainability at an industry level. Did the client push back on the crop at all, or were they on board with circular from the start?