Reducing Signup Friction by Showing Community Value FirstReducing Signup Friction by Showing Community Value First
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
The app was not losing users because the UI was bad. It was asking for full commitment before giving anyone a reason to stay.
GroupsApp (Online Groups & Communities for All) asked for personal details before showing a single group, and Discover showed everything at once.
The fix: let people look inside first. Interests come before sign-up, and an account is asked for only when they join, post, or create.
People do not resist signing up. They resist signing up for an empty room.
Where else does an app ask for trust before showing anything?
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started