The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The goal of the homepage isn't to tell the whole story.
It's to help visitors quickly understand where Rebound 100 fits into their lifestyle.
Whether they're working out, travelling, spending the day outdoors, or simply looking for better hydration, the page should make the product feel relevant to them.
Simple message. Multiple use cases. Clear path to the product.
Same product, different context each time, that's a smart way to avoid a homepage that tries to speak to everyone and ends up saying nothing. Did the messaging come from customer research or more from testing on the page itself?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Project back from December 2025: Secret City designed the HealthEx website and hired me to build it in Framer.
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.
Awesome😍
Always dreamed of being a freelance designer & dev. Pretty amazing to be finally living those dreams! Thanks @Contra HQ @Ben Huffman
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
Sick 🔥
