Jugnu is an inclusive clay-play concept designed for neurotypical and neurodivergent children.

The project explored how a product could make creative play more engaging, tactile, and inclusive through its sensory experience. Inspired by the firefly, or jugnu, the brand represents the light and individuality within every child. The clay itself glows in the dark, adding an element of surprise and playfulness to the experience while reinforcing this idea of finding and expressing the light within.

I developed the brand identity, kit materials, packaging, and brand photography, with the packaging designed to transform into an interactive board game, giving it a second life as part of the play experience.

Designed across: Branding · Packaging · Visual Identity · Product Experience · Photography A project where I fell in love with brand identity design. JUGNU has a piece of my heart.

The packaging turning into a board game might be the strongest branding decision here - the identity keeps working after the unboxing instead of ending up in the bin. Did the glow-in-the-dark clay come first, or did the firefly metaphor lead you to it?

When I started on ACME, I kept coming back to one idea: convergence. It's an AI/DevOps brand, and I wanted to skip the usual circuit-board clichés and find something that felt smart without overexplaining itself.

I started sketching with triangles — sharp, directional, technical. Arranging six of them together created a hidden six-pointed star in the negative space. That was the moment it clicked.

I built the mark on a tight grid so it'd hold up at any size, then landed on a deep teal paired with electric lime — grounded but energetic, and different from the usual SaaS blue.

For the wordmark, I flattened the top of the "A" to echo the triangles, tying the logo and lettering together.

Last step was just living with it — dropping it onto a phone home screen, a social profile, a landing page — to see it work in the real world, not just on a mood board.

Hiding the six-pointed star in the negative space between six triangles rewards a second look without needing a caption, and flattening the A's apex to echo them is what actually ties the wordmark to the mark instead of just sitting next to it.