hayaData 2025: From concept visual to full event system Worked with Spark Marketing again on haya...hayaData 2025: From concept visual to full event system Worked with Spark Marketing again on haya...
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Simon Cohen
• Jan 27
hayaData 2025: From concept visual to full event system
Worked with Spark Marketing again on hayaData 2025 — a tech event for developers and data people.
They came to me with a concept visual. One design direction. That was it.
My job: turn that into everything the event actually needed.
Stage backdrop. Website hero. Email templates. Eventbrite banners. Name tags. Sponsor kit. T-shirts. Tote bags. Rollup banners. Wall graphics. 20+ assets in total.
This is the work most people don't think about. You've got a look — now it needs to exist on a badge, a banner, a tote bag, and a 2-metre wall graphic. All consistent. All production-ready.
That's what I do. Take the concept, build the system, make it work everywhere.
Check it out
Affinity DesignerAffinity PublisherFigma
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