GOOD ENERGY FITNESS — From Brand Identity to Digital Experience 🩵
Strong in type. Soft in tone.
For this week's design brief by @the.brief.booth, I explored a women’s-only fitness brand that combines bold typography, soft colours and playful hand-drawn elements.
Alongside the visual identity, I wanted to take the project one step further by building a functional web app with Base44.
The experience includes membership registration, a digital ENERGY PLAN pass and class booking — bringing the brand beyond its visual identity and into everyday interactions.
A small experiment in connecting branding, UI design and functionality.